In media planning, science always beats intuition.In the dark days before digital media took the biggest chunk of every ad budget, inventory was purchased directly from media owners by…Jul 15, 2021Jul 15, 2021
Keymantics becomes KMTXWhenever a business rebrands, people always ask… why? The question is a simple one to answer, and in the case of KMTX even more so. Our…Apr 28, 2021Apr 28, 2021
Published inKMTXIs the future less IDs or ID-less?Let’s get one thing straight from the off: don’t listen to the doomsayers, advertising IDs ARE NOT about to disappear.Mar 30, 2021Mar 30, 2021
The KMTX Open & Fair ManifestoWe know what you’re thinking. Digital advertising sucks, right? Especially for the average user.Mar 22, 2021Mar 22, 2021
Published inKMTXContextual targeting 101: the marketing funnel.With the impending death of user IDs and cookies, contextual targeting is back in vogue.Mar 8, 2021Mar 8, 2021
